A dealership website is more than an online brochure — it’s the digital showroom where first impressions happen. When your website design is confusing, outdated, or slow, visitors leave before exploring your inventory. But when your site is clean, modern, and easy to use, your conversions can increase dramatically.
For Chevrolet dealerships, small redesign improvements can have a massive impact. They boost engagement, increase test drive bookings, improve lead quality, and strengthen your rankings. A better website naturally boosts SEO for Chevrolet dealers, making you more visible locally and attracting more high-intent buyers.
Below are practical, straightforward website redesign tips that any Chevrolet dealership can implement to increase conversions and enhance user experience.
Start With a Clean, Modern Homepage Layout
Your homepage sets the tone for your brand. If it feels cluttered or outdated, visitors assume the same about your dealership.
A strong homepage should include:
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A clear headline
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A strong value proposition
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A high-quality hero image
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A simple navigation menu
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Key links to inventory
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A visible CTA
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A few trust elements
Decluttering the homepage is one of the fastest ways to improve Chevy dealer online visibility, simply because users stay longer and interact more.
Make Navigation Simple and Obvious
When visitors cannot find what they need within a few seconds, they leave. Your navigation must be clean, minimal, and intuitive.
Core pages to display clearly:
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New Inventory
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Used Inventory
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Certified Pre-Owned
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Specials
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Service
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Finance
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Contact
Avoid adding too many submenus or unnecessary pages. Clean navigation reduces bounce rates and increases conversions.
Improve Inventory Page Design for Higher Engagement
Inventory pages are where most of your leads come from. A redesign focused on clarity and speed can produce quick wins.
Improve inventory UX by:
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Using high-resolution images
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Showing pricing clearly
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Displaying key specs above the fold
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Using a clean layout
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Adding a simple, visible CTA
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Including financing options
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Keeping loading speed fast
When inventory pages are modern and easy to browse, users stay longer, boosting ranking signals.
Add Prominent CTAs in the Right Places
A website redesign is incomplete without strong call-to-action buttons. These CTAs guide visitors from browsing to taking action.
Effective CTA examples:
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“Check Availability”
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“Schedule Test Drive”
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“Apply for Financing”
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“Value Your Trade”
Place them:
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Above the fold
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On inventory pages
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On model pages
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On service pages
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At the bottom of important content
Clear CTAs directly improve conversion rates.
Redesign the Mobile Experience for Speed and Simplicity
Most visitors browse dealership sites on mobile devices. Your redesign must prioritise mobile usability.
Improve mobile UX by:
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Using larger buttons
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Keeping layouts one-column
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Using plenty of white space
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Removing clutter
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Using fast-loading images
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Shortening forms
Fast, clean mobile design is essential for Chevrolet dealer SEO services to work effectively.
Use High-Quality Photos and Video to Build Trust
A redesign is the perfect time to improve your visual content. Buyers judge your professionalism based on photos and videos.
Enhance visual presentation by:
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Using consistent lighting
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Capturing multiple angles
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Maintaining high resolution
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Showing interior and exterior clearly
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Adding walkaround videos
High-quality visuals help users trust your dealership more quickly, increasing leads.
Improve Page Speed by Optimising Media Files
Fast websites perform better in search and provide a superior user experience. Slow sites cause users to leave almost instantly.
Speed improvements include:
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Compressing large images
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Using modern formats like WebP
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Reducing unnecessary scripts
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Using browser caching
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Minimising heavy plugins
Google rewards fast websites with higher rankings and more visibility.
Add Trust Elements Throughout the Website
Trust is crucial in automotive sales. A redesign is an opportunity to include trust-building elements that increase conversions.
Add:
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Customer reviews
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Dealer awards
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Certifications
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History of the dealership
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Testimonials
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Staff photos
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Warranty information
These small additions help buyers feel confident.
Redesign Contact and Lead Forms for Simplicity
Dealership forms can be overwhelming. Long or complicated forms discourage users from completing them.
Improve form performance by:
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Asking fewer fields
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Using clean labels
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Adding spacing
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Showing progress indicators
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Using autofill
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Using clear CTA buttons
Simple forms generate more leads — immediately.
Strengthen Your Internal Linking Structure
Internal linking helps users navigate your website, and it also helps Google understand your content structure.
Improve internal links by connecting:
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Model pages → Inventory
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Service pages → Booking
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Blog posts → Related inventory
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Homepage → Popular vehicles
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Inventory pages → Financing
A well-linked website increases engagement and ranking potential.
Improve Typography for Better Readability
Typography influences how users consume your content. Poor typography leads to quick exits.
Improve readability by:
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Using larger text
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Adding more spacing
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Using modern, clean fonts
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Avoiding long paragraphs
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Using bullet points frequently
Clear typography supports both UX and SEO performance.
Add FAQ Sections to Important Pages
An FAQ section helps answer common questions quickly. It also increases keyword coverage and user satisfaction.
Add FAQs to:
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Model pages
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Service pages
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Inventory guides
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Financing pages
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Blog posts
FAQs reduce friction and help users take action faster.
Improve Internal Search Functionality
A good internal search tool helps visitors find vehicles instantly. A redesign should include:
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A simple search bar
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Filters for model, trim, year, price
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Sorting features
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Quick-view options
A strong search feature improves conversions by guiding users directly to what they want.
Keep Your Branding Clean and Consistent
Brand consistency increases trust. A redesign should unify your:
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Colours
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Fonts
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Icon styles
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Button shapes
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Vehicle photo backgrounds
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Graphics
Consistency creates a more professional, polished feel.
Final Thoughts
Redesigning your Chevrolet dealership website doesn’t need to be complicated. Small improvements can have a massive impact on conversions, user satisfaction, and search rankings.
The most impactful redesign tips include:
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Clean homepage layout
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Simple navigation
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Improved inventory pages
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Strong CTAs
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Mobile-first design
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High-quality visuals
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Faster speed
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Trust elements
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Better forms
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Strong internal linking
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Clear typography
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FAQ sections
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Improved search tools
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Consistent branding
When combined, these improvements boost your Chevy dealer online visibility, strengthen your Chevrolet dealer SEO services, and elevate your overall SEO for Chevrolet dealers.
